CLIP Mediaservice is one of the largest media monitoring companies in Austria and as a member of the FIBEP (Federation Internationale des Bureaux d’Extraits de Presse) it is part of an international network of media observers. Through this membership we have committed ourselves to protect national and international copyright. CLIP Mediaservice was a pioneer of licensing Austrian print media and assures each of its clients’ legal certainty with regard to the rendered media monitoring.
In the following, we summarize which contents must be licensed, offer a look at the current situation in Austria and show the advantages CLIP customers enjoy regarding licenses.
What must be licensed?
Digitally processed press articles almost always contain copyrighted content, whether they were created by oneself or provided by a service, such as our company. To protect these rights and to ensure a fair compensation for the use of the created content, we have reached agreements with different licensors and copyright holders. These agreements not only provide fair compensation, but also provide legal certainty for our customers and thereby ensure quality journalism.
Licensing in Austria?
In Austria, digital print clippings are licensed by the PDN-system of the VÖZ (Association of Austrian Newspapers). CLIP Mediaservice was instrumental in the development of the PDN system 15 years ago, which for the first time made it possible to use excerpts from newspapers and magazines with copyright approval for one’s own media documentation.
All customers of CLIP media monitoring automatically receive the right to make the found press clippings available to up to 10 users. Furthermore, as a PDN-partner, we of course also take care of all license agreements for your internal and external media documentation.
Worldwide Media Monitoring
An international monitoring must comply with country-specific copyrights. Although there are repeated efforts to standardize copyright law in the European Union, EU-directives give member states enough freedom to individually design copyright law. As a result, there are innumerable licensors and policies which must be considered internationally. Here too we have reached partnerships and agreements to ensure our customers’ legal certainty. Our partner network of the FIBEP ensures that international media monitoring does not infringe copyrights and any arising licensing fees are paid. This ensure that there is no additional work for our customers and prevents the occurrence of unpleasant surprises.
Conclusion
In many cases, editorially created articles in newspapers and magazines are the result of journalistic research and are considered intellectual property, the use of which is subject to the consent of the copyright holders. Therefore, licensing copyrighted content is not only a legal requirement but also ensures quality journalism and media diversity.
It is important, not merely in the interest of fairness, that your media documentation is legally sound. We are happy to assist you or inform you about accrued license costs!
